We build Christian school websites that attract right-fit families and delight enrolled families.


Reach and Engage Prospective Families


Increase Campus Visits and Student Applications


Improve Parent and Student Communications

Back to school
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Your school deserves a website that works.

We can help.

Most Christian schools miss huge opportunities to leverage their website for recruitment and retention.

We use a strategy-first approach and proven marketing frameworks to create hourglass-shaped websites that guide families through each stage of their relationship with your school.

Client Feedback

Jan Wasowicz, PhD
Jan Wasowicz, PhD
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There aren’t words to describe how incredible Jay is, both professionally and personally, and what a positive experience working with Jay has been for my company and for everyone here who is working with Jay! I contracted Jay’s services and began working with him about three months ago, maybe a bit longer. He has been exceptionally and consistently professional, proactive, and personable. I can depend on Jay for very effective marketing and strategic thinking, quick response, and diligent follow through.
Renee Thompson, DNP
Renee Thompson, DNP
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For the last 8 years, when someone said that they went to my website, I cringed just a bit. Despite numerous attempts to find the right web designer, I was never happy with my experience or the result. However, in just a few short months working with Jay, we now have a website I adore!! Jay not only built a beautiful site, but you can also tell he takes pride in his work AND making sure his clients have an exceptional experience. Jay was always kind, responsive, and so flexible with me and other members of my team.

An Hourglass-Shaped Website

An hourglass-shaped website serves families at every stage of their engagement with your school.

We’ll share more about the hourglass in our first call. In the meantime, here’s how a Christian school website should serve families at each stage of their journey:



Meet parents early in their research process with a site that is search engine optimized and conveys instant credibility.



Win the attention of prospective families with clear and compelling content that answers their burning questions about your school.



Move visitors from "anonymous" to "known" with gentle, direct, and varied calls-to-action.



Reduce friction and confusion in your enrollment process by using your site as a step-by-step guide for applicants.



Elevate school pride and student and parent satisfaction with a website that looks great and serves as an information hub.



Make it easy for families to recommend your school (even without financial incentives or tuition breaks).

More Than a Nice Design

Parents expect a good-looking website. But looks alone will only get you so far.
We’ll take you further.


Too many Christian schools squander their website's potential by building without first establishing goals and creating a strategic plan. We start with strategy.

Clear Messaging

We use the StoryBrand framework to help you create a clear message that communicates the unique value of your school, engages readers, and energizes faculty.

"Next Step" Email Campaigns

Inspire future families to take their next step with your school — whether that is attending an open house, scheduling a tour, or enrolling.

Lead Generators

Most future families won't be ready to apply when they first visit your website. A lead generator helps you capture their information, so you can reach out directly.

Flexible Features

Your school has unique needs. We use a flexible pricing model to ensure you get everything you need, but pay for only what you need. Flexible features include:

Ongoing Support

A great website will be one of your most powerful marketing assets. Professional support ensures that your 24/7 enrollment-booster stays in tip-top shape.

Meet the Team

Hi, I’m Jay Tickle — the Founder of  HourglassK12. I’m also a website designer, StoryBrand Certified Guide, and school marketing enthusiast.

As a Christian school graduate, I have a deep appreciation for your school’s mission to bring Biblical truth and academic excellence to students.

As the son and grandson of former Christian school founders and principals, I understand the unique challenges you face.

That’s why I started HourglassK12.

Darah Olayo

School Success Manager
Darah welcomes new school partners, manages invoices and client relationships, and keeps operations running smoothly

Caralee Culpepper

Writing website copy is hard. Caralee leverages years of professional copywriting experience to help schools write words that work.

Our Process

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1. Strategize

We'll guide you through the Hourglass Blueprint to gain a deep understanding of your school's DNA, challenges, and goals.


2. Create

We'll design and develop an hourglass-shaped website that fits your brand and meets your identified objectives.


3. Launch

Congrats! At this point, your school will be positioned to reach and retain students like never before.

Every Christian school deserves a world-class website.

We believe every Christian school deserves a great website.

We’ve worked hard to provide options at a rate affordable to Christian schools of all sizes and tuition rates. However, we understand that our pricing is still beyond the reach of some schools.

We want to support your mission to disciple and reach families with truth and academic excellence. For this reason, we offer limited scholarships to ease or remove the financial burden. Contact us to learn more.