Christian School Marketing Strategy

Grow your school by strategically improving every stage of a family’s enrollment journey.
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Attract and Enroll Right-Fit Families

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Improve Retention & Parent Satisfaction

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Ignite Positive Word-of-Mouth Referrals

Designing a school marketing strategy is hard.

But implementing that plan consistently and effectively? That’s where most Christian schools really struggle. Maybe you’ve noticed how…

At Hourglass K12, our goal is to help every Christian school design and implement a high-impact marketing plan that helps them attract, enroll, and retain right-fit families.

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What is the Enrollment Hourglass?

The Enrollment Hourglass is our way of visualizing and simplifying the path families take as they engage with your school. 

The six parts of this framework are: Discover, Engage, Connect, Enroll, Remain, and Refer.

By intentionally and strategically optimizing each phase of the hourglass, your school will attract more right-fit families, enroll more leads, improve parent satisfaction, elevate retention, and empower word-of-mouth ambassadors. 

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Jay has been an invaluable asset to our marketing team!! His help to revamp our admissions process has streamlined operations, making it more efficient and user-friendly for prospective families. Jay also expertly redesigned our website, significantly enhancing its functionality and aesthetic appeal, which has improved our online presence. Also, his insightful coaching has guided us through various challenges, ensuring our school remains on the right track for both current and future families. Jay's contributions have truly made a lasting positive impact on our school and we are so thankful to have found him!
lacey
Lacey Wellsfry
Coulee Christian School, Director of Development

Healthy Enrollment Growth Starts Here

1. Schedule A Call

Speak to a consultant to determine if we're the right fit for your school and needs.

2. Optimize the Hourglass

We'll bring the strategy and/or support to design and implement an effective marketing plan.

3. Serve More Families

Experience healthy enrollment growth and offer a Christian education to more students.

Is this right for your school?

A conversation is the best way to determine if Hourglass K12 is the right fit for your marketing needs. Click the button below to connect with an enrollment growth consultant today.