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Digital Marketing for Schools

Launch a digital marketing campaign that drives awareness, engagement, connection, and applications.

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Generate awareness.

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Fill your pipeline.

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Grow your enrollment.

Filling empty seats shouldn't be this hard.

If you’re doing great work at your Christian school, but are still struggling to grow enrollment, it may be because…

  • Right-fit families have never heard of you — earning you the dreaded "Best Kept Secret" award.
  • Parents lurk and learn from the outside, but never let you know they're interested.
  • People inquire about your school then "ghost you" by never responding to your calls or emails.

Our digital marketing campaigns are designed to help Christian school leaders overcome those common challenges, so you can reach and serve more families and students. 

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Think of digital marketing campaigns as admissions funnel fillers. 

Each campaign is designed to help families Discover, Engage, and Connect — the critical first steps of the Enrollment Hourglass.

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Discover

Using Google ads, Facebook ads, and local search engine optimization, we help your school gain more visibility.

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Engage

Our StoryBrand Certified Guide and writers craft a message that makes parents want to lean in and learn more.

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Connect

Compelling lead capture tools and clear calls-to-action maximize the number of lurkers that become leads.

What's included:

Each digital marketing campaign is customized to fit your school, but generally, you can expect:

Paid Ads

  • Consultation and strategy
  • Ad campaign setup
  • Ad creative development
  • Landing page creation
  • Campaign management
  • Reporting and analytics
  • Retargeting campaigns
  • Ad spend management

Local SEO

  • SEO audit and strategy
  • Keyword research
  • On-page SEO enhancements
  • Google Business Profile optimization
  • Local citation building
  • Tracking and reporting

Lead Generation & Follow-up

  • Lead-generating PDF
  • Automated email campaign
  • Booking calendar
  • Pipeline/CRM
  • Email marketing software

Is this right for your school?

We get it. Digital marketing campaigns aren’t right for every school, budget, or situation.

But whether you’re all-in or just dipping a toe in the water, we’d love to chat and answer your questions. 

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