Christian School Marketing Mastermind

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Learn from Other School Leaders

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Get Accountability

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Ignite Positive Word-of-Mouth Referrals

Designing a school marketing strategy is hard.

But implementing that plan consistently and effectively? That’s where most Christian schools really struggle. Maybe you’ve noticed how…

At Hourglass K12, our goal is to help every Christian school design and implement a high-impact marketing plan that helps them attract, enroll, and retain right-fit families.

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Our Coaching Process

We know growing your Christian school requires more than just great ideas. You need a roadmap, accountability, and support to turn good intentions into measurable outcomes.

Our process — the Hourglass Optimization Cycle — pulls from Six Sigma and Continuous Improvement to form five distinct phases:

Identify the Target // Audit Your Efforts // Design a Plan // Optimize Strategically // Review the Results

Christian School Marketing Services


  • Weekly Zoom Calls
  • Marketing Content Review from a StoryBrand Certified Guide
  • Marketing & Online Presence Audit
  • CRM & Task Management Software Setup

Strategy + Support

  • Everything included in "Strategy," +
  • Social Media & Content Marketing Plans
  • Graphic Design Services
  • Comprehensive Webmaster Services*
  • Enrollment Funnel Creation & Setup

* Webmaster services are for WordPress sites only. 

Jay has been an invaluable asset to our marketing team!! His help to revamp our admissions process has streamlined operations, making it more efficient and user-friendly for prospective families. Jay also expertly redesigned our website, significantly enhancing its functionality and aesthetic appeal, which has improved our online presence. Also, his insightful coaching has guided us through various challenges, ensuring our school remains on the right track for both current and future families. Jay's contributions have truly made a lasting positive impact on our school and we are so thankful to have found him!
Lacey Wellsfry
Coulee Christian School, Director of Development

What is the Enrollment Hourglass?

The Enrollment Hourglass is our way of visualizing and simplifying the path families take as they engage with your school. 

The six parts of this framework are: Discover, Engage, Connect, Enroll, Remain, and Refer.

By intentionally and strategically optimizing each phase of the hourglass, your school will attract more right-fit families, enroll more leads, improve parent satisfaction, elevate retention, and empower word-of-mouth ambassadors. 


Insights & Implementation:
 Together is Better 

Our unique strategy and support solution offers…

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Strategic Planning

Finally, know what to do, what to let go, and how to get it all done.

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Graphic Design

Leverage pro designers to turn ideas into digital or printable materials.

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Writing & Review

Invite experienced writers to refine or create effective marketing copy.

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Virtual Webmaster

Keep your website up-to-date and looking great.

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Enrollment Funnels

Drive more first-time visits with an automated marketing system.

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Task Manager

Implement a simple system to help staff and volunteers get more done.

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Enrollment Pipeline

Say farewell to spreadsheets and improve the follow-up and admissions experience.

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Content Calendar

Align your blog and social media content with your brand and enrollment goals.

Healthy Enrollment Growth Starts Here

1. Schedule A Call

Speak to a consultant to determine if we're the right fit for your school and needs.

2. Optimize the Hourglass

We'll bring the strategy and/or support to design and implement an effective marketing plan.

3. Serve More Families

Experience healthy enrollment growth and offer a Christian education to more students.

Is this right for your school?

A conversation is the best way to determine if Hourglass K12 is the right fit for your marketing needs. Click the button below to connect with an enrollment growth consultant today.