Learn from Other School Leaders
Get Accountability
Ignite Positive Word-of-Mouth Referrals
Designing a school marketing strategy is hard.
But implementing that plan consistently and effectively? That’s where most Christian schools really struggle. Maybe you’ve noticed how…
- Lofty plans break under the weight of real life.
- Flavor-of-the-day marketing tactics pull at your attention.
- You are overwhelmed with keeping so many plates spinning.
- Your school is growing (or not), but you can't pinpoint why.
At Hourglass K12, our goal is to help every Christian school design and implement a high-impact marketing plan that helps them attract, enroll, and retain right-fit families.
Our Coaching Process
We know growing your Christian school requires more than just great ideas. You need a roadmap, accountability, and support to turn good intentions into measurable outcomes.
Our process — the Hourglass Optimization Cycle — pulls from Six Sigma and Continuous Improvement to form five distinct phases:
Identify the Target // Audit Your Efforts // Design a Plan // Optimize Strategically // Review the Results
Christian School Marketing Services
Strategy
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Weekly Zoom Calls
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Marketing Content Review from a StoryBrand Certified Guide
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Marketing & Online Presence Audit
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CRM & Task Management Software Setup
Strategy + Support
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Everything included in "Strategy," +
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Social Media & Content Marketing Plans
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Graphic Design Services
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Comprehensive Webmaster Services*
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Enrollment Funnel Creation & Setup
* Webmaster services are for WordPress sites only.
What is the Enrollment Hourglass?
The Enrollment Hourglass is our way of visualizing and simplifying the path families take as they engage with your school.
The six parts of this framework are: Discover, Engage, Connect, Enroll, Remain, and Refer.
By intentionally and strategically optimizing each phase of the hourglass, your school will attract more right-fit families, enroll more leads, improve parent satisfaction, elevate retention, and empower word-of-mouth ambassadors.
Insights & Implementation:
Together is Better
Our unique strategy and support solution offers…
Strategic Planning
Finally, know what to do, what to let go, and how to get it all done.
Graphic Design
Leverage pro designers to turn ideas into digital or printable materials.
Writing & Review
Invite experienced writers to refine or create effective marketing copy.
Virtual Webmaster
Keep your website up-to-date and looking great.
Enrollment Funnels
Drive more first-time visits with an automated marketing system.
Task Manager
Implement a simple system to help staff and volunteers get more done.
Enrollment Pipeline
Say farewell to spreadsheets and improve the follow-up and admissions experience.
Content Calendar
Align your blog and social media content with your brand and enrollment goals.
Healthy Enrollment Growth Starts Here
1. Schedule A Call
Speak to a consultant to determine if we're the right fit for your school and needs.
2. Optimize the Hourglass
We'll bring the strategy and/or support to design and implement an effective marketing plan.
3. Serve More Families
Experience healthy enrollment growth and offer a Christian education to more students.
Is this right for your school?
A conversation is the best way to determine if Hourglass K12 is the right fit for your marketing needs. Click the button below to connect with an enrollment growth consultant today.