Speaking & Workshops
Invite Jay Tickle to speak at your Christian school marketing conference, webinar, or podcast.
StoryBrand for Christian Schools: Crafting a Message that Attracts Families & Donors
Whether you want to attract right-fit families or inspire donors to support what God is doing at your school, the challenge remains the same:
There’s too much noise competing for too little attention.
Businesses around the world have discovered how to leverage the StoryBrand framework to create a clear and compelling message that breaks through the noise. Christian schools are starting to see the power of StoryBrand but often struggle to adapt and apply its business-oriented principles to their mission-oriented needs.
In this keynote, Jay Tickle (a StoryBrand Certified Guide since 2018)…
- Introduces participants to the StoryBrand framework
- Identifies and overcomes common challenges in applying the framework to Christian school messaging
- Presents real-life examples to help school leaders visualize how the framework can be wielded effectively in marketing, admissions, and donor development
Ideal for: Administrators, Principals, and Directors of Development, Admissions, and Marketing
Participants will:
- Learn how to differentiate and attract families using StoryBrand principles
- Discover the power of a consistent brand message in strengthening retention
- Gain new ways to engage donors
- Get actionable insights for immediate implementation and team engagement
Harnessing AI to Supercharge Your Christian School Marketing Efforts
Q: Is Artificial Intelligence (AI) a threat, a gimmick, or an ally?
A: It depends on how you use it.
In this practical and tactical workshop, we delve deep into the transformative world of AI, highlighting its remarkable potential for advancing Christian school marketing strategies. We will navigate through specific real-world scenarios, review a handpicked suite of AI tools, and collaboratively ideate ways to integrate this groundbreaking technology to amplify any school’s marketing initiatives.
Participants will walk away with immediate, practical strategies to integrate AI into their workflow, ultimately freeing them up to invest in other enrollment-growing, relationship-strengthening activities.
Ideal for: Directors of Development, Admissions, and Marketing
Participants will:
- Understand the fundamentals of AI and its relevance in Christian school marketing
- Discover specific AI tools that every marketing director can leverage
- Learn actionable steps to integrate AI into the marketing workflow
- Gain insights on leveraging AI to engage the community more effectively
The Enrollment Hourglass: A Full-Funnel View of Christian School Marketing
Most marketing conversations focus on tactics, and most marketing efforts focus on attraction. This limited view of marketing handicaps the growth of many Christian schools.
The “Enrollment Hourglass” provides a simple, approachable way to view a family’s journey from being unaware that your school exists to being a raving fan who looks for opportunities to tell others about you.
In this presentation, we dive into each stage of the hourglass (Discover, Engage, Connect, Enroll, Remain, Refer) and guide participants to think intentionally and holistically about how they can optimize each stage at their school.
Ideal for: Heads of School, Admissions, and Marketing
Participants will:
- Gain a more holistic and integrated view of Christian school marketing
- Begin to break down departmental silos that hamper enrollment growth
- Identify the right Key Performance Indicators (KPIs) to track
- Begin to develop a Strategic Marketing Plan that goes beyond "awareness" strategies
Breaking the Mold: Creating a Better Christian School Website
In this enlightening keynote/workshop, we delve into the heart of “Breaking the Mold: Creating a Better Christian School Website.”
This presentation is designed for school administrators and marketing directors seeking to modernize their school website. Merging research, case studies, and hands-on exercises, we’ll demonstrate how an updated, user-friendly website can significantly enhance their school’s online presence and community engagement.
Participants will leave with practical, immediately applicable strategies to create a standout website that captures their school’s unique ethos and mission.
By attending this session, your audience will:
- Understand the importance of a modern, user-friendly website.
- Discover key elements of effective school website design.
- Learn actionable steps to revamp their current website.
- Gain insights to enhance online engagement and enrollment.
Participants will:
- Grasp how StoryBrand principles can reshape their marketing narrative.
- Discover the power of storytelling in forging stronger connections.
- Learn to leverage their unique narrative for distinct positioning.
- Gain actionable insights for immediate implementation and team engagement.
Creating a Marketing Plan that Attracts Families, not Dust
In this invigorating keynote/workshop, we explore “Creating a Marketing Plan that Attracts Families, not Dust.”
Your audience of school administrators and marketing directors will learn how to transform their marketing plans from static documents to dynamic tools that resonate with prospective families. Combining research, case studies, and hands-on exercises, we’ll demonstrate how an effective marketing plan can increase community engagement and student enrollment.
Participants will walk away with actionable strategies to create a robust marketing plan that not only attracts attention but also sparks action.
By attending this program, your audience will:
- Understand the essentials of an engaging marketing plan.
- Discover how to make their marketing plans family-focused.
- Learn practical steps to revamp their existing marketing plan.
- Gain insights to increase community engagement and enrollment.
Participants will:
- Grasp how StoryBrand principles can reshape their marketing narrative.
- Discover the power of storytelling in forging stronger connections.
- Learn to leverage their unique narrative for distinct positioning.
- Gain actionable insights for immediate implementation and team engagement.