Who We Are

Hourglass K12 provides marketing strategy and support to help Christian schools achieve and sustain healthy growth. 

Our "Why" in a Nutshell

If you’re like most Christian school leaders, you want more than marketing ideas. You need an enrollment growth roadmap and hands-on support to turn great ideas into measurable results.

Unfortunately, many Admissions Directors find themselves running on a marketing hamster wheel — trying to fill the enrollment pipeline with right-fit families using…

This is where Hourglass K12 comes in. We help Christian schools like yours design and implement a marketing plan that helps families Discover, Engage, Connect, Enroll, Remain, and Refer. 

Core Values

We treasure every Christian school.

We know that every Christian school — big or small, thriving or struggling — is doing incredible, eternally-impactful work for their students and community. It’s an honor and privilege to partner with them.

We make complicated things clear.

When you confuse, you lose. That’s why we avoid techno-babble whenever possible, take fuzzy concepts and make them concrete, and translate intimidating challenges into actionable next steps.

We are partners in good stewardship.

Christian schools bear the great responsibility of managing the limited time and money of staff, volunteers, and donors. We strive to offer high-value solutions that avoid unnecessary waste and maximize a school’s return on investment.

We balance the timeless and trending.

Some things never change. Some constantly change. We lean on unchanging marketing principles while continuously learning about changes that impact the way schools reach and retain right-fit families.

We are committed to school success.

If we believe we can’t help, we’ll say so upfront. Once we partner with a school, we pull out all the stops to provide high-impact support.

Why choose us?

There are so many options when it comes to marketing your school. You could hire a local agency, ask a volunteer to help, bring in an outside consultant, or try to keep it in-house.  

In a sea of choices, here’s what Hourglass K12 offers:

Our Team

Jay Tickle — Owner of Hourglass K12

Jay Tickle


Darah Olayo — Executive Assistant at Hourglass K12

Darah Olayo

Project Manager

Is this right for your school?

Reach out or schedule a call to share more about your school’s unique DNA and goals.